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Steve Blank

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Steve Blank (geboren 1953) is een Silicon Valley serie-ondernemer en academicus woonachtig in Pescadero, California.[1]

Blank is bekend door zijn bijdrage aan de ontwikkeling van Customer Development methodologie, van waaruit de Lean Startup beweging volgde.[2] Blank is ook de medeoprichter van E.piphany.[3][4]

Blank heeft de afgelopen dertig jaar in de high tech industrie gewerkt. Hij heeft acht bedrijven opgericht, waarvan vier een beursnotering kregen.[3][5]

Blank's Google Tech talk, The Secret History of Silicon Valley, geeft een hoog aangeschreven kennersblik op de opkomende innovatie in het oprichten van nieuwe ondernemingen in Silicon Valley. Blank heeft drie boeken gepubliceerd: The Four Steps to the Epiphany, Not All Those Who Wander Are Lost en The Startup Owner's Manual.[6][7]

Blank geeft les in en schrijf over Customer Development en is een adviseur en hoogleraar in ondernemen aan Stanford.[8][9] Momenteel geeft hij les aan de Haas School of Business, University of California Berkeley, Columbia University en de California Institute of Technology (Caltech). Samen met het Entrepreneurship Center van de University of California San Francisco (UCSF) heeft hij een versie gecreëeerd van Lean Launchpad voor Life Sciences en gezondheidszorg, wat hij daar in de herfst van 2013 onderwees.

Jongensjaren

Blank komt uit een immigrantengezin dat een kruidenierszien in de Chelsea wijk in New York City.[10] Hij groeide op met een zustie die 12 jaar ouder was. Zijn moeder voedde hen beide op nadat zijn vader het huis verliet toen hij zes jaar oud was.[10] His mother and father had never been to college and wished for their son to graduate.[11] Hij bezocht de University of Michigan, maar verafschuwde school, en vertrok na een semester.[10][11][12]

Blank liftte naar Miami, waar hij ging werken bij Miami International Airport en laadde daar renpaarden in vliegtuigen.[10][11] Blank ontwikkelde interesse in avionica op het vliegveld, tot in de jaren zeventig toen hij zich inschreef bij de luchtmacht.[11]

His military career took him to Thailand during the Vietnam War, where he was managing a team of 15 electronics technicians within a year and a half.[10][11] He was 20 years old.[11]

Blank left the military and moved to Palo Alto, a town in an area which would ultimately become known as Silicon Valley.[11]

Career

Steve Blank arrived in Silicon Valley at the start of the business boom in 1978.[3][7] His first job within the region was with ESL, a startup that was a primary US intelligence company for National Means of Technical Verification.[12] The company helped the government understand the Soviets' technological and arms developments during the Cold War.[12]

During his 34-year career, Blank founded or worked with a wide range of high-tech companies.[13] Four of his companies went public.[10] Some of his ventures include Zilog and MIPS Computers, Convergent Technologies, Ardent, SuperMac Technologies, ESL and Rocket Science Games.[8][13]

Blank has since served on the boards of the public entities Macrovision/Rovi and Immersion as well as several private companies. He continues to invest in and advise Silicon Valley startups such as Udacity[10] and Votizen.[1]

E.Piphany

Blank co-founded his 8th and last startup, the Customer Relationship Management provider E.piphany, in 1996 and retired the day before its IPO in September 1999. In 2005, E.piphany was acquired by SSA Global Technologies for $329 million.[3][14][15][16]

The software package was designed to scrape customer information from databases and deposit the data into a web browser.[17]

Notable members of the company include Roger Siboni and Karen Richardson.[17][18]

Customer Development Methodology

Blank created the Customer Development methodology in the mid 1990s.[12] The concept details a scientific approach that can be applied by startups and entrepreneurs to improve their products success by developing a better understanding of their consumers.[2][3][12] Primary to the concept is a balanced relationship between developing a product and understanding the customer.[19]

In a recent interview Blank talks specifically about his Customer Development Methodology

Lean Startup Movement

Blank's Customer Development methodology is a cornerstone of the Lean Startup Movement, popularized by Eric Ries[20][21] whom Blank states was “the best student I ever had.”[3]The Lean Startup approach relies on validated learning, scientific experimentation, and iterative product releases to shorten product development cycles, measure progress, and gain valuable customer feedback.[22] It has attracted attention among entrepreneurs world-wide as a constructive way to try out ideas and gain customers.[14] Ries has integrated the Customer Development methodology into the Lean Startup practices and considers it to be one of the Lean Startup Movement's pillars.[19][23][24]

Blank's academic teaching largely focuses on the Customer Development methodology and the application of scientific methodologies to the startup process.[4][14][20]

Publications

The Four Steps to the Epiphany

In 2005, Blank published "The Four Steps to the Epiphany: Successful Strategies for Products that Win," (K&S Ranch Press) which details his approach to the Customer Development process.[7] In the book, Blank outlines his views about how entrepreneurship is a practice that can be actively managed rather than an art which must be passively experienced.[12] The book is viewed in entrepreneurship circles as the definitive source on the Customer Development methodology.[12]

Not All Who Wander Are Lost

Blank released a second book in 2010, "Not All Who Wander Are Lost" which relates stories from his life as an entrepreneur.[7] The collection of material develops a narrative about how to live life amid the fast-paced world of Silicon Valley startups.[25]

The Startup Owner's Manual

Steve Blank and Bob Dorf co-authored "The Startup Owner's Manual", which was released in March 2012.[26][27] The 608-page reference manual details a scientific approach to entrepreneurship and emphasizes the importance of "rigorous and repeated testing."[6][10] The work draws on ideas from The Business Model Generation and The Four Steps to the Epiphany.[6] According to Blank, the book was designed to be used as an "encyclopedia and a blueprint" for startups.[28]

Blog

Blank authors a personal blog that addresses issues of entrepreneurship.[4] In 2012, his blog was ranked one of the "10 Must-Read Blogs for Any Lean Startup" by Welovelean.com.[29] The blog is considered a must-read for entrepreneurs and is often syndicated by UC Berkeley, VentureBeat, and Huffington Post. He also writes weekly for the Wall Street Journal Accelerators blog and occasionally for Forbes, the Huffington Post and in Japan for NikkeiBP."[5][28][30]

Academic Teaching Career

Blank has taught entrepreneurship to both undergraduate and graduate students. His courses are available at a variety of institutions, including Stanford, the Haas School of Business, the University of California Berkeley, the California Institute of Technology, and Columbia.[8][9][31] His curricula commonly focus on the Customer Development methodology that he developed throughout his career as a serial-entrepreneur and conservationist.[10] Blank actively lectures at Stanford, UC Berkeley, and the joint Berkeley/Columbia MBA program.[32]

In 2009 Blank won the Stanford University Undergraduate Teaching Award in Management Science and Engineering.[5] That same year he was also named one of the Top 10 Influencers in Silicon Valley by the Silicon Valley Mercury News.[33] In 2010, Blank was a recipient of the Earl F. Cheit Outstanding Teaching Award at U.C. Berkeley Haas School of Business.

Blank was the commencement speaker at Philadelphia University in 2011, and in 2012 The Harvard Business Review named him one of 12 Masters of Innovation and CNBC recognized him as one of the "11 Notable Entrepreneurs Teaching the Next Generation."[32][34] In 2013, Blank was the commencement speaker at the University of Minnesota College of Science and Engineering.[35]

In May 2013, Blank wrote the cover story in the Harvard Business Review.[36]

The Lean LaunchPad

At the start of 2011, Blank launched the Lean LaunchPad class at Stanford University. The class teaches founders how to reduce their failure rate through the combination of business model design, customer development and agile development. In July 2011 he was asked by the National Science Foundation to adapt the class to be the curriculum for its Innovation Corps which develops and nurtures a national innovation ecosystem by helping discoveries from fundamental research to become new companies. The NSF teachers will teach 150 science and engineering teams in 2012 and will expand to 350 teams in 2013.[1][3][37][38]

In the fall of 2012, an online version of the Lean LaunchPad was developed with help from Udacity. It incorporates learning aides such as videos, quizzes, and homework assignments to teach Blank's principles of entrepreneurship.[39][40]

Public Service

Blank was a past Chairman of Audubon California and[13] has also served on the board of the Peninsula Open Space Trust[41] and was a trustee of U.C. Santa Cruz.[8][13] Blank currently sits on the board of the California League of Conservation Voters, or CLCV.[42] In 2007 he was appointed to the California Coastal Commission.[43] He has made philanthropic gifts to preserve the California Coast and has contributed funds to support the visitors' center at Año Nuevo State Reserve and to the Peninsula Open Space Trust.[3][41]

Reception

Blank is known amongst entrepreneurs and students as one of the "The Godfathers of Silicon Valley."[28] His books, blog, and interviews are often referred to or featured in world news publications such as Reuters, the New York Times, Forbes, Inc, TechCrunch and The Wall Street Journal.[1][2][4][10][28][44] Blank has hosted numerous sold-out speaking events and conferences about entrepreneurship and the Customer Development methodology.[45][46][46][47][48]

References

  1. ↑ 1,0 1,1 1,2 1,3 J.J. Colao (1 August 2012). Steve Blank Introduces Scientists to a new Variable: Customers. Forbes Magazine. Geraadpleegd op 2 November 2012.
  2. ↑ 2,0 2,1 2,2 Steve Lohr (24 April 2010). The Rise of the Fleet-Footed Start-Up. The New York Times. Geraadpleegd op 2 November 2012.
  3. ↑ 3,0 3,1 3,2 3,3 3,4 3,5 3,6 3,7 Steve Blank (2012). About Steve. Steve Blank. Geraadpleegd op 2 November 2012.
  4. ↑ 4,0 4,1 4,2 4,3 The Lean Launchpad. Inc. (2012). Geraadpleegd op 2 November 2012.
  5. ↑ 5,0 5,1 5,2 Steve Blank. The Huffington Post (2012). Geraadpleegd op 2 November 2012.
  6. ↑ 6,0 6,1 6,2 Kia Davis (1 October 2012). Struggling to Find a Business Model for Your Idea? Read the Startup Owner's Manual. Wamda. Geraadpleegd op 2 November 2012.
  7. ↑ 7,0 7,1 7,2 7,3 Steve Blank. Steven Gary Blank. Amazon. Geraadpleegd op 2 November 2012.
  8. ↑ 8,0 8,1 8,2 8,3 Faculty and Executive Leadership Directory: Steve G. Blank. University of California, Berkely, Haas School of Business (2012). Geraadpleegd op 2 November 2012.
  9. ↑ 9,0 9,1 Steve Blank: Serial Entrepreneur. Ecorner: Stanford University's Entrepreneurship Corner (1 October 2008). Geraadpleegd op 2 November 2012.
  10. ↑ 10,0 10,1 10,2 10,3 10,4 10,5 10,6 10,7 10,8 10,9 Derek Andersen (15 April 2012). Steve Blank Teaches Entrepreneurs How to Fail Less. Tech Crunch. Geraadpleegd op 2 November 2012.
  11. ↑ 11,0 11,1 11,2 11,3 11,4 11,5 11,6 Steve Blank (17 May 2011). Philadelphia University Commencement Speech. Steve Blank. Geraadpleegd op 2 November 2012.
  12. ↑ 12,0 12,1 12,2 12,3 12,4 12,5 12,6 Andy (8 April 2011). Steve Blank. Founder LY. Geraadpleegd op 2 November 2012.
  13. ↑ 13,0 13,1 13,2 13,3 Steve Blank. Stanford Engineering (2012). Geraadpleegd op 2 November 2012.
  14. ↑ 14,0 14,1 14,2 Steve Lohr (24 April 2010). The Rise of the Fleet-Footed Start-Up. The New York Times. Geraadpleegd op 2 November 2012.
  15. º Christina Farr (2 August 2012). 30 Minutes Inside the Mind of 8-time Entrepreneur Steve Blank. Venture Beat. Geraadpleegd op 2 November 2012.
  16. º Alan Alper (4 August 2005). [http://www.managingautomation.com/maonline/news/read/ SSA_Global_To_Buy_Epiphany_For__329M_8923 SSA Global to Buy Epiphany for $329M]. Managing Automation. Geraadpleegd op 2 November 2012.
  17. ↑ 17,0 17,1 Tom Abate (2 July 1998). An Epiphany Brings Former Top KPMG Exec to Silicon Valley/Roger Siboni Trades Trappings of Power for Startup Equity. SFGate. Geraadpleegd op 2 November 2012.
  18. º Karen Richardson. Stanford University. Geraadpleegd op 2 November 2012.
  19. ↑ 19,0 19,1 Cindy Alvarez (18 March 2010). FAQ: Customer Development for Product Managers. Cindy Alvarez. Geraadpleegd op 2 November 2012.
  20. ↑ 20,0 20,1 Startup Lessons Learned:Eric Ries. Slideshare (2012). Geraadpleegd op 2 November 2012.
  21. º Eric Ries (5 July 2010). The Entrepreneur's Guide to Customer Development. Startup Lessons Learned. Geraadpleegd op 2 November 2012.
  22. º Ries, Eric. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Crown Publishing. 2011, p. 103. ISBN†978-0-307-88791-7
  23. º Eric Ries (8 November 2008). What is Customer Development. Startup Lessons Learned. Geraadpleegd op 2 November 2012.
  24. º Patrick Vlaskovits (7 July 2010). Recent Posts on the Entrepreneur's Guide to Customer Development. Patrick Vlaskovits. Geraadpleegd op 2 November 2012.
  25. º Not All Those Who Wander Are Lost. Amazon (2012). Geraadpleegd op 2 November 2012.
  26. º Liyan Chen (30 September 2012). Live Blog: Entrepreneurs Boot Camp. Forbes Magazine. Geraadpleegd op 2 November 2012.
  27. º Liyan Chen (30 September 2012). Live Blog: Entrepreneurs Boot Camp. Forbes Magazine. Geraadpleegd op 2 November 2012.
  28. ↑ 28,0 28,1 28,2 28,3 Jon Cook (9 October 2012). Q&A with Silicon Valley "Godfather" Steve Blank. Reuters. Geraadpleegd op 2 November 2012.
  29. º Laurence McCahill (February 2012). 10 Must-Read Blogs for Any Lean Startup. We Love Lean. Geraadpleegd op 2 November 2012.
  30. º Steve Blank, Lecturer, Haas School of Business. The Berkeley Blog. Geraadpleegd op 2 November 2012.
  31. º Nivi (3 March 2009). Take a Course From the King of Customer Development. Venture Hacks. Geraadpleegd op 2 November 2012.
  32. ↑ 32,0 32,1 11 Entrepreneurs Teaching the Next Generation. The New Entrepreneurs (2012). Geraadpleegd op 2 November 2012.
  33. º Chris O'Brien (1 December 2010). O'Brien: The Influencers of Silicon Valley. Mercury News. Geraadpleegd op 2 November 2012.
  34. º Scott Anthony (2012). The Masters of Innovation. Harvard Business Review. Geraadpleegd op 2 November 2012.
  35. º http://cse.umn.edu/services/advising/CSE_CONTENT_335958.php
  36. º https://archive.harvardbusiness.org/cla/web/pl/product.seam?c=25903&i=25905&cs=f85785d3580feb87e2bce1535af10c2f
  37. º I-Corps 245: The Lean LaunchPad. Slideshare (7 May 2011). Geraadpleegd op 2 November 2012.
  38. º NSF Innovation Corps. National Science Foundation (2012). Geraadpleegd op 2 November 2012.
  39. º EGR 495: The Lean Launchpad. Keller Center (2012). Geraadpleegd op 2 November 2012.
  40. º Steve Blank (6 September 2012). The Lean LaunchPad Online. Small Business America. Geraadpleegd op 2 November 2012.
  41. ↑ 41,0 41,1 Landscapes. Peninsula Open Space Trust (2009). Geraadpleegd op 2 November 2012.
  42. º Sarah Rose (3 April 2012). California Coast Loses a Champion. California League of Conservation Voters. Geraadpleegd op 2 November 2012.
  43. º Commissioners and Alternates. California Coastal Commission (2012). Geraadpleegd op 2 November 2012.
  44. º Demetria (25 April 2012). Live Chat: When to Pivot, When to Persevere With Your Business Idea. The Wall Street Journal. Geraadpleegd op 2 November 2012.
  45. º Steve Blank: How to Build a Great Company, Step by Step. The Commonwealth Club of California (14 August 2012). Geraadpleegd op 2 November 2012.
  46. ↑ 46,0 46,1 Steve Blank meets San Diego. Meetup (9 February 2011). Geraadpleegd op 2 November 2012.
  47. º [TEC-PaloAlto Legendary Steve Blank Presents His New Book!]. Eventbrite (3 May 2012). Geraadpleegd op 2 November 2012.
  48. º Steve Blank Presentation at Rockstart Accelerator, Amsterdam. Eventbrite (6 July 2012). Geraadpleegd op 2 November 2012.
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